top of page
logo ojalab.png

We are expanding Latina-owned retail businesses through meaningful connections with GTM opportunities abroad.

World Creativity & Innovation Day

New York, NY

Event details coming soon


Holiday Selling Event

December 12, 2023

VOZ, Soho Flagship Store

New York, NY

OjaLáb hosted its brand launch event in partnership with the Brooklyn Fashion Incubator, where we brought 8 luxury fashion, jewelry, and home decor brands from Latin America. Guests found perfect gifts for the season and beyond. 

In the heart of Soho, we witnessed the power of community, creativity, and a shared love for vibrant Latin culture. It was truly inspiring to have over 100 attendees join us at our inaugural event,  showing their enthusiasm and support for these amazing brands -

We are passionate about empowering Latina-owned brands and bringing Latin retail to life. We believe in the power of experiences, storytelling, community, and supporting local talent.


Our brand launch event fueled our commitment to this mission, and we're excited for the future of

Latin design in the US.

camila sarmiento logo .png
nutu logo.png
voz logo.png
Screenshot 2024-01-26 at
paz lifestyle logo.png
vaza logo.png
loti logo.png
Screenshot 2024-01-26 at 10.35_edited.png

OjaLab is a transformative growth lab established in 2023 expanding Latina-owned retail businesses through meaningful connections with GTM opportunities abroad. We humanize brands and bring them to life through the power of partnership and storytelling together with independent retail stores in the United States.


Because thriving in today’s retail environment means understanding and befriending nuestra gente, or who we are talking to. We believe adoption and scale are the most important metrics for innovation. We are working to enable real, sustainable business development.

OjaLab comes from the Spanish word: ojalá, noting that "God willing" and sense of hope we all trust. 

My project (1).png

Camila is a strategic designer passionate about building experiences that matter to people through innovation, by design. With years of experience across fashion marketing, user experience design, market research, events, she has honed her skills as a detail-oriented professional who thrives on creative problem solving. Camila has expertise in integrating user research into the creation of new experiences, products, frameworks, and services, through her pursuit of the MS Strategic Design and Management at Parsons School of Design.

Previously, she has worked in the rebranding of Banana Republic, partnered with pre-seed to established companies including S'more, SWAN 3G,  Criterion Institute, NYU Langone Health, and Mastercard. 

About Us

Niches we elevate

Artisan-made Goods



Home Decor



Our Specialty

What sets us apart

Brand Consulting

Competitor Analysis

Concept Development

Experiential Retail

Event Production

Go-To-Market Strategy

Market Research

Product Development Direction

Special Projects & Partnerships

Secure your spot in our next event!

We're looking fooking forward to creating something unforgettable

Thanks for submitting!

Let's chat
bottom of page