

We are expanding Latina-owned retail businesses through meaningful connections with GTM opportunities abroad.

World Creativity & Innovation Day
New York, NY
Event details coming soon
Previously
Holiday Selling Event
December 12, 2023
VOZ, Soho Flagship Store
New York, NY
OjaLáb hosted its brand launch event in partnership with the Brooklyn Fashion Incubator, where we brought 8 luxury fashion, jewelry, and home decor brands from Latin America. Guests found perfect gifts for the season and beyond.
In the heart of Soho, we witnessed the power of community, creativity, and a shared love for vibrant Latin culture. It was truly inspiring to have over 100 attendees join us at our inaugural event, showing their enthusiasm and support for these amazing brands -
We are passionate about empowering Latina-owned brands and bringing Latin retail to life. We believe in the power of experiences, storytelling, community, and supporting local talent.
Our brand launch event fueled our commitment to this mission, and we're excited for the future of
Latin design in the US.

OjaLab is a transformative growth lab established in 2023 expanding Latina-owned retail businesses through meaningful connections with GTM opportunities abroad. We humanize brands and bring them to life through the power of partnership and storytelling together with independent retail stores in the United States.
Because thriving in today’s retail environment means understanding and befriending nuestra gente, or who we are talking to. We believe adoption and scale are the most important metrics for innovation. We are working to enable real, sustainable business development.
OjaLab comes from the Spanish word: ojalá, noting that "God willing" and sense of hope we all trust.
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Camila is a strategic designer passionate about building experiences that matter to people through innovation, by design. With years of experience across fashion marketing, user experience design, market research, events, she has honed her skills as a detail-oriented professional who thrives on creative problem solving. Camila has expertise in integrating user research into the creation of new experiences, products, frameworks, and services, through her pursuit of the MS Strategic Design and Management at Parsons School of Design.
Previously, she has worked in the rebranding of Banana Republic, partnered with pre-seed to established companies including S'more, SWAN 3G, Criterion Institute, NYU Langone Health, and Mastercard.

Niches we elevate
Artisan-made Goods
Fragrances
Coffee
Home Decor
Fashion
Jewelry

What sets us apart
Brand Consulting
Competitor Analysis
Concept Development
Experiential Retail
Event Production
Go-To-Market Strategy
Market Research
Product Development Direction
Special Projects & Partnerships
Secure your spot in our next event!
We're looking fooking forward to creating something unforgettable