
I am a Strategist and Innovator
with expertise in marketing, business development, and driving growth across industries, including technology and retail. Founder of OjaLáb, where I successfully onboarded 30 Latin fashion brands, and expanded their presence in U.S. retail through digital and experiential marketing and sales.
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With a proven ability to identify and seize new market opportunities, drive client success through creative solutions, and foster strong partnerships, I have expertise in integrating user research into the creation of new products and services, ensuring sustained growth and business development. Leveraging data to inform decisions, fostering collaboration across teams, and leading projects that deliver impactful results.
I thrive in transforming insights into compelling narratives and strategies that drive brand engagement and business growth. ​Passionate about building experiences that matter to people through innovation, by design.

​I completed a Master of Science in Strategic Design and Management at The New School - Parsons School of Design in 2024, focusing on design thinking to tackle complex challenges.
As the sole recipient of the Student Research Award, I developed OjaLáb, a venture connecting emerging, ethical Latin American fashion with the U.S. market. Awarded the Impact Entrepreneurship Fellowship and Travel Research Grant, I advanced my venture using user research and global perspectives on sustainability. My capstone on OjaLáb applied these insights to create a scalable business model that drives meaningful change.
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The program honed my ability to apply research methods, strategic design principles, and collaboration skills to drive impactful projects, particularly in areas like lean startup and business model innovation.
I believe human-centered design is the secret sauce to shape, sustain, and scale business across industries. ​​
Prior, I graduated in economics and political science from the University of Kansas with Honors, and as a member of the Dean's List, and received departmental honors after successfully defending my thesis on: "Subjective Poverty as the Means for Socioeconomic Development in Colombia." Additionally, I completed a Business minor and the University Global Awareness Certificate.​
